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5 Reasons Content Marketing is Perfect for Your New Business By  Mike Templeman  Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable? Simply put, you don't have brand equity yet. What you do have, though, is a marketing technique that helps you build it, while simultaneously growing your exposure: content marketing. In fact, I'd argue that when starting a new business, content marketing should be one of your core areas of focus. Here are 5 reasons why. 1) Establish Your Credibility Let's face it: online audiences are becoming increasingly cynical. They know exactly when a brand tries to sell them a promotional message or make outrageous claims. It's not a surprise that  70 million Americans will use ad blockers ...

Active voice In most English sentences with an action verb, the subject performs the action denoted by the   verb .       These examples show that the   subject   is    doing   the verb's action.               Because the subject does or "acts upon" the verb in such sentences, the sentences are said to be in the   active voice. Passive voice One can change the normal word order of many active sentences (those with a   direct object ) so that the subject is no longer   active , but is, instead, being   acted upon   by the verb - or   passive.     Note in these examples how the subject-verb relationship has changed.               Because the subject is being "acted upon" (or is   passive ), such sentences are said to be in the   passive voice . ...